Leaders should recognize that everything happens through conversation. Language matters. It can divide us or unite us. This video series addresses the idea of shifting from the words you use to the words you should choose in order to create a “we” culture that is needed to achieve a common goal. It is also about clearly expressing targeted messages at the right time, using the right media, and the right venues. Identify your team members’ talents and how everyone fits together to streamline communication to ensure that your goals and methods are aligned.