As a sales professional, you probably know your product inside and out. But success in sales requires more than just technical know-how. Soft skills—those tough-to-define relational skills that help you earn your customer’s trust—are equally essential to your bottom line. In this course, we cover soft skills in depth, share strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. The lesson begins by explaining why soft skills are crucial to sales success. It then dives into some of the most essential soft sales skills, including building connections, listening, and selling with greater emotional intelligence. Throughout the course, we use real-world scenarios that help illustrate soft skills in action.